(Rhum Mangoustan after ...)

Christophe Adrien (Count) Regley de Koenigsegg

After the poster whose original artist remains unknown, this is an advertisement for Mangoustan's rum, produced on the island of St. Lucia in the late 1890s. Interestingly, at this time, the market crashed and very few distilleries remained after 1900. A revival of interest in rum in the 1970s re-established St. Lucia island as a rum enthusiast's destination.

The image is at once a classic Belle Epoque advertisement and a reminder of France's history of colonization in the West Indies, displaying the attitudes of Western artists toward African descendents at the time.