After the advertisement by Francisco Tamagno (Italian: 1851-1933), commissioned by the Chemin de Fer de l'Etat (state railways) Pons-Royan line. The town of Royan, situated at the mouth of the River Gironde in southwest France, was and is to this day a major tourist destination on the French Atlantic coast. The poster's original artist, Francisco Tamagno, highlighted the health and entertainment offerings of the Bains de Mer de Royan resort, including sea bathing, river cruises, music, and a the Casino Barriere de Royan, designed by Gaston Redon, an architect for the Louvre and brother of sculptor Odilon.
At the closing of the Second World War the resort became one of the last holdouts of the Third Reich on the Atlantic Coast. English and American Allies, believing the resort no longer held any French civilians due to misinformation from the Free French Army, were given the command to bomb the entire town of Royan. On January 4th and 5th, 1945, the orders were carried out, killing around 2,000 civilians and only around thirty-five German soldiers.